February 1, 2012
September 13, 2011
September 7, 2011
September 6, 2011
Hero Cycles and Honda merged to form Hero Honda in 1984. (Incidentally, I was born in 1985) I remember when I was a small child, there was a TV commercial of Hero Honda, that was very catchy and ended with the line, “We Care”. I am talking of the early 1990s. Much has evolved since then, and Hero Honda has become one of the leading, if not the numero-uno, two-wheeler manufacturer of India. When I first listened to the tunes of “Dhak Dhak Go”, it became one of my favorite TVC’s ever. That was the answer from Hero Honda after the “Hamara Bajaj”.
I was a bit sad when I heard Hero is breaking up with Honda Motors, and really wished it would not happen. But after it really did happen, I was eagerly awaiting the brand makeover. July 31, 2011
I came across a strange problem while designing a website. I needed to insert the rupee symbol, and got stuck. First of all, I rejected the idea of using an image since it is not at all a viable solution for an e-commerce website. I started searching for the HTML unicode. Wikipedia guided me to use the unicode &U+20B9; but the problem is it requires Unicode Version 6.0 for the rendering of the font. July 29, 2011
Beauty and aesthetics have been praised from time immemorial. But little did people know that the most effective, perfectly balanced, and visually compelling creations followed the tid-bits of mathematics. At least not until 1860, when German physicist and psychologist Gustav Theodor Fechner proposed that a simple ratio, an irrational number defines the balance in nature. The Golden Ratio! Fechner's experiment was simple: ten rectangles varying in their length-to-width ratios were placed in front of a subject, who was asked to select the most pleasing one. The results showed that the most favored choice was the "Golden Rectangle" (with ratio 1.618). July 17, 2011
So, you are an entrepreneur and you have an awesome idea. Now, you need to work with a graphic designer to convey the message to your audience. The graphic designer will guide you through the unfamiliar world of design. They will help you communicate with the audience. But getting the proper design solution is not as easy as it might seem. By understanding the designer's perspective you might save time and money while getting the best solution. Here are a few keys to maintain a successful working relationship with a graphic designer.
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