Movement, action and energy — there is all that is needed for a Paralympic Games campaign. McCann Worldgroup unveiled a campaign for the promotion of ticket sales of London 2012 Paralympic Games. The posters feature the detailed and stunning illustrations of HelloVon. The copies are exciting.

On April 3rd 2011,International Cricket Council (ICC) unveiled the logo of the next edition of the Cricket World Cup, to be held in Australia and New Zealand. It is, indeed, a vibrant, colorful and catchy logo. There is, however, more to it than is apparent from a first look. The ICC received applications for the design from across the world before awarding it to the international agency, FutureBrand, whose Australian arm was invited to produce the logo for the ICC Cricket World Cup 2015. It in turn commissioned graphic consultancy, the Jumbana Group/Balarinji to create both Australian and New Zealand cultural motifs so as to reflect the two indigenous countries’ cultural identities.

Hero Cycles and Honda merged to form Hero Honda in 1984. (Incidentally, I was born in 1985) I remember when I was a small child, there was a TV commercial of Hero Honda, that was very catchy and ended with the line, “We Care”. I am talking of the early 1990s. Much has evolved since then, and Hero Honda has become one of the leading, if not the numero-uno, two-wheeler manufacturer of India. When I first listened to the tunes of “Dhak Dhak Go”, it became one of my favorite TVC’s ever. That was the answer from Hero Honda after the “Hamara Bajaj”. I was a bit sad when I heard Hero is breaking up with Honda Motors, and really wished it would not happen. But after it really did happen, I was eagerly awaiting the brand makeover.

Beauty and aesthetics have been praised from time immemorial. But little did people know that the most effective, perfectly balanced, and visually compelling creations followed the tid-bits of mathematics. At least not until 1860, when German physicist and psychologist Gustav Theodor Fechner proposed that a simple ratio, an irrational number defines the balance in nature. The Golden Ratio! Fechner's experiment was simple: ten rectangles varying in their length-to-width ratios were placed in front of a subject, who was asked to select the most pleasing one. The results showed that the most favored choice was the "Golden Rectangle" (with ratio 1.618).